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The Lowdown on the dnL

I’ll archive this post with design simply because of the quirky logo.  Even though the concept of this beverage is entirely bizarre, it is nonetheless a clever and playful adaptation of an existing brand.

For the uninformed, 7up has released a new beverage called dnL, and as you can see, dnL is simply the 7up logo upside-down, in what may be the first commerical ambigram.

What kind of mad twisted confectioner has taken over the soda-pop industry?  Is Willy Wonka in charge?  How did a product like this ever get past the marketing department? 

I’m reminded of McDonald’s campaign for the McGriddle, in which even they admit that their new reason-defying product is “weird, but not that weird.”

I haven’t tried it, but I suppose it’s better than the blue antifreeze they’re pawning off as cola over at the Pepsi factory.

As an aside, anyone interested in ambigrams, I strongly recommend you check out the work of John Langdon.