Matt Haughey recently launched Fuelly, a social web app to help drivers monitor their fuel consumption. I contributed to the site by creating the mascot. Matt wanted a clean vector illustration, so I had to dust off my Illustrator hat, having not created any characters in Illustrator for some time.
Here are some of the sketches I worked up before Matt settled on the one he liked best:
Andre says:
Hey I saw the demo of Fuelly @ the start conference yesterday. Pretty cool project…